Service business owners have many questions about growing their client base online. Three of the toughest questions I get are directly related to getting more clients:
How can I...
... choose a niche?
... get more traffic?
... demonstrate my expertise to prospective clients?
There's one way to answer *all* these questions and more: create a WordPress blog.
These days, your blog may become your website. You can learn to create an opening "sticky" page that introduces your business to visitors. As time goes on, you add additional pages that can be accessed easily from anywhere on the blog.
Blogging Helps You Choose A Niche
Because it's so easy to set up a blog, you can use your blog to help choose your ideal target audience. One way to choose a niche is to set up a blog for the top 2 or 3 niches you are considering.
For instance: you might have a blog on dog training, another blog on developing leadership skills and a third blog on creating energy with healthy eating. This diversity is not at all unusual, as most service business owners are equipped with a lively curiosity and a large number of skills and talents.
Even if you do nothing but blog, you will discover how deeply your own interest holds for each topic. You soon realize what kinds of posts and topics generate the best audience response. For instance, you may find yourself spending more time on the dog blog and almost no time on the healthy food blog. Now you've got a clue about how to direct your business.
Blogs Help You Attract Targeted Traffic
Blogs help attract targeted traffic, especially when you use keywords in titles and content. Search engines love fresh content and that's what a blog provides. You can also create social media posts to leverage your blog posts.
Your Blog Will Showcase Your Expertise
You get to demonstrate your expertise to prospects, so you come across as an expert who delivers value (and deserves to get paid). Every article shares some information, so readers get a sense of the range of your knowledge.
Blogs Are Fast, Easy and Cheap
Best of all, you can set up a blog in 15 minutes or less. The cost of blogging is minimal. You can download WordPress software and a free theme. Add a few dollars for hosting and domain name purchase and you're literally in business. Most people need some instructions or coaching to get started, but it is entirely possible to become a WordPress blogger on your own, even if you don't know a word of HTML.
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